Question 1

What does Giant Panda do?

Accepted Answer

We help domainers monetize domain traffic by matching visitor intent with useful content and relevant offers. Monetization can include ads, affiliate offers, email capture, pay-per-call, direct buyers, or a combination — selected based on what fits the traffic and the visitor experience.

Question 2

Who is this for?

Accepted Answer

Domainers and teams who control domains and domain traffic and want a modern, intent-driven monetization approach. If you manage a portfolio and care about performance, compliance, and long-term optionality, you’re the target user.

Question 3

How does it work (high level)?

Accepted Answer

We evaluate traffic and intent, align the experience to what visitors are looking for, and monetize that intent through the best-fitting channels. Specific configurations and optimization details are discussed during onboarding.

Question 4

Is this “parking”?

Accepted Answer

Not in the legacy sense. The focus is intent-matched content and offers that provide value to visitors while monetizing their intent for the domain owner.

Question 5

What monetization methods do you support?

Accepted Answer

It depends on the domain and the traffic, but we can use combinations of: content + native/display ads, affiliate offers, email capture and follow-up, pay-per-call (call-based offers via phone numbers), direct traffic buyers, lead gen, interactive experiences (including games, where appropriate), and more to come. We aim to use the methods that best match intent and maintain a credible visitor experience.

Question 6

Do you guarantee revenue or a specific RPM?

Accepted Answer

No. Results depend on traffic, intent, geo, seasonality, and configuration. That said, our success is directly tied to yours—we only win when you do. No one will work harder to make your traffic perform, and we focus on maximizing revenue potential responsibly and iterating over time.

Question 7

Is it compliant?

Accepted Answer

Compliance matters — a lot. What we do needs to be safe for traffic buyers, visitors, and the long-term value of your domain names. We use compliance-forward practices and avoid approaches that depend on loopholes or deceptive UX. Final fit and requirements depend on the traffic and setup, which we review during onboarding.

Question 8

Will this hurt my domains (SEO, reputation, long-term value)?

Accepted Answer

Our aim is to protect long-term optionality and reputation by aligning experiences with what visitors are looking for and maintaining credibility. Different domainers have different priorities, and our system is designed to be flexible enough to accommodate those needs. We’ll review domain-specific risks and best practices during onboarding.

Question 9

How do I get started?

Accepted Answer

Apply for access. We’ll review fit at a high level, then walk through onboarding and the recommended next steps.

Question 10

What information do you need to evaluate my portfolio?

Accepted Answer

At a high level: portfolio size, traffic characteristics, top geos, and how you currently monetize (if at all). That said, the more you can share about your portfolio and your experience, the better we can evaluate fit and tailor our approach. We encourage you to share as much as you’re comfortable with upfront — it helps us move faster and smarter during onboarding.

Question 11

Can I use this on a subset of my domains first?

Accepted Answer

Of course. Starting with a subset can be a good way to validate fit and performance before scaling.

Question 12

Do you work with very large portfolios?

Accepted Answer

Yes. We’re built to support serious scale — tens of thousands of domains and beyond — while keeping setup and optimization manageable. We already manage most of the largest and most prestigious portfolios in the industry.

Question 13

Do you support international traffic?

Accepted Answer

Yes. Domain traffic is global, and we evaluate monetization fit by geo and intent. We also continue expanding monetization relationships over time, which can improve coverage across categories and regions.

Question 14

Do you provide reporting?

Accepted Answer

Yes. We provide reporting and API access that help you understand what’s working and why — so you can make better decisions about your portfolio. Specific dashboards and available dimensions depend on your setup, and we’ll walk through it during onboarding.

Question 15

How do pay-per-call offers work on domain traffic?

Accepted Answer

Where it fits the visitor intent, we can route users to call-based offers using tracked phone numbers and compliant UX. The goal is qualified calls that align with what the visitor is trying to accomplish — without misleading prompts.

Question 16

What types of traffic do you accept?

Accepted Answer

We accept organic direct navigation and expired domains with high-quality backlinks. We do not accept purchased traffic or traffic manufactured by any method.

Question 17

Can I send traffic via CNAME or some other method?

Accepted Answer

We encourage everyone to use our name servers so we have complete data on visits. That said, if necessary, we do have the ability to intake traffic via CNAME or custom name servers.

Question 18

Do you have an API?

Accepted Answer

Yes, we provide API access. Documentation will be provided upon account approval.

Question 19

Do you have For Sale links?

Accepted Answer

Yes, we give you control of the For Sale links. We can provide you with commission-free sales landers or link to your aftermarket platform of choice.

Question 20

What kind of traffic is available?

Accepted Answer

We provide domainer-sourced direct navigation and organic domain traffic across a very broad range of topics and geographies. Coverage is wide; volume varies by category and geo (some verticals simply have more traffic than others). Request buyer access and tell us what you want to buy so we can confirm availability and fit.

Question 21

What exactly can I buy from you?

Accepted Answer

Buyers can purchase multiple types of inventory and outcomes, depending on category and fit: display ad placements shown when a visitor enters the domain, text links and other on-page placements, direct redirects to a buyer destination (where appropriate and compliant), email signups (lead capture) when relevant to the visit, and pay-per-call (qualified calls) where intent supports it. We’ll align on the best buying model during onboarding.

Question 22

Can I target specific topics or intent?

Accepted Answer

Yes. You can target by topic/intent at a high level, and we can align placements and routing to match what visitors are looking for. Share your target categories, keywords/themes, and exclusions so we can confirm fit and recommend the best approach.

Question 23

Can I target specific geographies?

Accepted Answer

Yes. Geo targeting is available and works best when you provide clear priorities (countries/regions) and any exclusions. Availability varies by geo and category, and we’ll confirm coverage during onboarding.

Question 24

Do you cover my vertical?

Accepted Answer

In most cases, yes. We cover a wide range of subjects and geographies, but traffic distribution is not uniform—some verticals have significantly more volume than others. Request access with your target verticals and we’ll confirm what’s currently available.

Question 25

How do you ensure traffic quality?

Accepted Answer

We focus on intent alignment and clean user experiences. Buyers can typically work with us on: topic/intent alignment (high-level), geo targeting and exclusions, caps, pacing, and schedules (where applicable), and conversion definitions and tracking requirements. We do not position traffic using deceptive UX or manufactured traffic methods.

Question 26

Is the traffic compliant?

Accepted Answer

Compliance matters. We prioritize compliant practices and clear, non-deceptive user experiences. Fit depends on category and requirements, and we’ll confirm constraints and guardrails during onboarding.

Question 27

How do I get started as a buyer?

Accepted Answer

Request buyer access. We’ll confirm fit, align on what you want to buy (display, text links, redirect, email signups, calls, etc.), and set expectations for targeting, tracking, and launch. The fastest path is to include your categories, geos, and preferred buying model in your request.

Question 28

Do you support pay-per-call buying?

Accepted Answer

Yes, in cases where call-based offers match visitor intent and can be presented with transparent UX. Share your requirements (vertical, geo, hours, caps, compliance rules) and we’ll confirm fit.

Question 29

Do you support email signup buying?

Accepted Answer

Yes. Where it fits the visitor intent, we can drive email signups and other lead capture outcomes. Share your offer details, targeting requirements, and compliance constraints and we’ll confirm what’s possible.

Question 30

Do you support affiliate buyers, agencies, and direct buyers?

Accepted Answer

Yes. Request access and share your goals, target verticals, geos, and constraints. We’ll confirm fit and the best channel mix.

Question 31

What controls do buyers get?

Accepted Answer

We can align on controls such as: topic/intent alignment and exclusions (high-level), geo targeting and exclusions, caps, pacing, and schedules (where applicable), and destination rules and tracking requirements. Specific controls depend on the inventory type (display, text links, redirects, signups, calls).

Question 32

How does tracking and attribution work?

Accepted Answer

We support standard tracking approaches depending on the buying model (placement/click, redirect, signup, call). Exact integration details are handled during onboarding. We aim to make performance measurable without exposing sensitive internal mechanics publicly.

Question 33

Can I run with strict compliance rules or creative restrictions?

Accepted Answer

Often yes, depending on category and channel. Share your restrictions upfront (copy, disclosures, prohibited terms, geo rules, etc.) and we’ll confirm fit.

Question 34

What’s the minimum spend or commitment?

Accepted Answer

It depends on category, targeting requirements, and buying model. Request access and we’ll discuss what’s realistic based on your goals and available supply.

Question 35

How fast can we launch?

Accepted Answer

Timing depends on category, targeting requirements, tracking setup, and approvals. Request access with your requirements and we’ll outline a realistic path to launch.

Question 36

Can I buy international traffic?

Accepted Answer

Yes—coverage is global. Share your target geos and any restrictions and we’ll confirm fit and available volume.

Question 37

What types of buying requests do you not support?

Accepted Answer

We do not support deceptive user experiences or manufactured traffic. We also won’t proceed with categories or implementations that create compliance or reputation risk.

Question 38

Who is this not a fit for?

Accepted Answer

If you need guaranteed outcomes, want manufactured sources, or require deceptive UX patterns, we’re not a fit. We’re built for buyers who value intent alignment, compliance, and long-term scalability.

Question 39

How do I request buyer access?

Accepted Answer

Use the buyer access form (or contact buying). Include your target verticals, geos, preferred inventory type (display/text/redirect/signup/call), and compliance constraints so we can respond quickly.

Frequently Asked Questions

For Traffic Buyers

Domain Investors

Traffic Buyers